Sarah Johnson
Marketing Manager
New York, NYsarah.johnson@email.com(555) 234-5678linkedin.com/in/sarahjohnson
Professional Summary
Results-driven marketing manager with 8+ years of experience developing and executing integrated marketing campaigns. Expert in digital marketing, brand management, and team leadership with a proven track record of driving revenue growth and market expansion.
Skills
Digital Marketing, Brand Strategy, Content Marketing, SEO/SEM, Social Media Marketing, Email Marketing, Marketing Analytics, Campaign Management, Team Leadership, Budget Management, Market Research, CRM Systems, Google Analytics, HubSpot, Adobe Creative Suite
Professional Experience
Senior Marketing Manager
Global Brands Inc. · New York, NY
Jan 2020 - Present
- Led marketing team of 8 professionals, increasing brand awareness by 45% and generating $5M in new revenue
- Developed and executed integrated marketing campaigns across digital, social, and traditional channels
- Managed annual marketing budget of $2M, optimizing spend to achieve 300% ROI on digital campaigns
- Launched 3 successful product lines, resulting in $10M in first-year sales
- Established partnerships with 15+ influencers and media outlets, expanding reach to 2M+ audience
Marketing Manager
Growth Marketing Co. · New York, NY
Jun 2017 - Dec 2019
- Managed multi-channel marketing campaigns, increasing lead generation by 60% and conversion rate by 35%
- Developed content marketing strategy, producing 50+ pieces of content that generated 500K+ views
- Optimized SEO strategy, improving organic search rankings and increasing website traffic by 80%
- Collaborated with sales team to align marketing efforts with revenue goals
Education
Harvard Business School
Master of Business Administration, Marketing
May 2015
Boston University
Bachelor of Arts, Communications
May 2013
Certifications
- Google Analytics Certified, Google (Mar 2021)
- HubSpot Inbound Marketing, HubSpot (Sep 2020)